New research from the Internet Advertising Bureau – the trade association for digital marketing – suggests that email marketers should look to Amazon, Tesco and Marks and Spencer for inspiration when planning their email campaigns.
New research from the Internet Advertising Bureau – the trade association for digital marketing – suggests that email marketers should look to Amazon, Tesco and Marks and Spencer for inspiration when planning their email campaigns.
This week’s movers and shakers in the digital marketing industry: YouTube | Titan | LoveFilm | SapientNitro | Nudge | Companeo | Webcredible | MandMDirect.com | Salford Business School | Diffusion | balloon dog | Tottenham Hotspur | LeadPoint | e-Dialog | Cool Camping | Digital Element | Flybe | Energy Saving Trust | Webloyalty … [Read more…]
MediaMind Technologies, the digital advertising company, formerly known as Eyeblaster, has filed an initial prospectus with the Securities and Exchange Commission to take the company public.
Web TV agency Capablue has struck a partnership with online video platform Brightcove and TV Genius, to implement ‘Connected’, a customisable portal platform for multiple devices and content platforms.
According to the Federal Communications Commission (FCC), net neutrality advocates a level playing field for all, with no form of content afforded preference over any other. This concept has come under threat recently from supposed plans by Google and Verizon, one of the USA’s leading Internet Service Providers, according to SEO marketing firm QueryClick.
Google has bought social widget maker Slide, for a reported $180m, as the search giant looks to expand into the lucrative apps market.
Connected device platforms, such as smartphones and tablets like the iPad, have undergone explosive growth in recent years, but it’s a focus-area that’s been generating excitement and anxiety in equal measure amongst digital marketers. While the launch of new platforms herald a wealth of new opportunity for monetising the delivery of content, for digital media … [Read more…]
This week, Google announced it is to stop developing its Google Wave tool. Jonathan Yarmis, an Ovum senior research fellow, looks into the reasions why the real-time collaboration tool failed catch on with web users.
This week, Google announced it is to stop developing its Google Wave tool. Jonathan Yarmis, an Ovum senior research fellow, looks into the reasions why the real-time collaboration tool failed catch on with web users.