advertising Archives

Ad fraud risk unseen by 2 in 5 marketers despite fears new ad formats will drive a surge

September 9, 2019

Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.

Digital ad trends: UK viewability reaches over 70% for the first time

September 6, 2019

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research.

HubSpot boosts analytics with Supermetrics partnership

September 5, 2019

Marketing software firm HubSpot has partnered with Supermetrics to expand its reporting options for clients.

Rugby World Cup: Early morning matches presents marketing catch-up challenge

September 5, 2019

With the Rugby World Cup kicking off later this month in Japan, most matches will be live early in the morning UK time, with 30% of fans already anticipating they will use ITV Hub to catch-up on the games, according to new research.

Google debuts first ever B2B search campaign with ‘Find What Matters’ ads

September 3, 2019

Google debuts first ever B2B search campaign with ‘Find What Matters’ ads

Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.

Bidstack takes in-game advertising programmatic with Trade Desk partnership

September 2, 2019

Bidstack takes in-game advertising programmatic with Trade Desk partnership

Native in-game advertising platform Bidstack has struck a new partnership with The Trade Desk to boost its programmatic offering.

Smartphone eye tracking study: high-impact ad formats drive exponentially higher attention

August 30, 2019

Inskin Media has partnered with Lumen Research in the first study of its kind, providing unique insight into mobile ad viewing behaviour through eye-tracking using just the smartphone camera.

Is GDPR changing data buying? Brands ditching third party data adoption

August 30, 2019

Are data privacy regulations and the demand for transparency effecting how brands buy data? New research suggests there has been a huge 1,200% increase in second-party data adoption.

Fake news confusion: ‘Inconsistent approach hampers fight against disinformation’

August 29, 2019

There are significant variations in the approaches taken by governments across the world to dealing with disinformation, often referred to as ‘fake news’ in popular verbatim, according to a new report.

Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’

August 28, 2019

As digital advertising progresses, brands are recognising the importance and value that location advertising provides. Yet nearly two-thirds of spend is being wasted on poor-quality and mis-targeted location data, according to a new study by Location Sciences.