AOL UK launches women's lifestyle site MyDaily
AOL UK has launched MyDaily, a new destination site for women, as the company looks to boost its consumer and advertising services.
advertising
Top 5 tips: Fuelling the sales pipeline with lead generation
Previously deemed one of the more ‘murky’ digital marketing disciplines, online lead generation (OLG) has matured considerably in recent years. Peter Gowrie-Smith, Founder & Managing Director, the Magnetise Group, offers a guide to getting the most out of generating sales leads on the web.
IAB launches guide to in-game ads
The IAB’s Games Steering Group (GSG) – a committee of leading games publishers and networks – has launched a practical handbook about advertising within console, mobile and online social/casual games.
Event report: The ASA- Expanding to cover internet marketing further
As part of a major shake-up in UK marketing regulation, UK firms will soon have to ensure content on their websites and social network pages comply with the same rules as their paid-for advertising. But how will this be policed? And with brand sites now carrying their own press releases and staff blogs, just what’s … [Read more…]
Online video referrals: Facebook catching Google
Newspaper websites are enjoying a surge of traffic from their online video stories, while Facebook is on track to be second only to Google for video referral traffic by year’s end, according to new research.
Right to reply: Google Instant doesn’t mean the death of SEO
Does Google’s new instant search tool mean the end of SEO as we know it? Search engine optimisation company QueryClick argues why the pessimists have it wrong…
Blyk gets €17m funding boost for mobile ad platform
Mobile ad platform Blyk, has secured a 17 million euro investment lead by Nexit Ventures and other individual investors.
First ‘market map’ of European online display advertising industry
Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.
First 'market map' of European online display advertising industry
Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.
First ‘market map’ of European online display advertising industry
Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.