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advertising

RockYou powers ‘Deal of the Day’ for Facebook game developers

September 24, 2010

Social games and advertising firm RockYou has been working with several game developers to integrate Deal of the Day (DOTD) – within their Facebook games.

Uncategorized advertising, brands, Facebook, games, marketing

NUS student card gets digital campaign

September 24, 2010

The NUS (National Union of Students) has launched a new digital marketing campaign to support its NUS Extra card, the official UK student card offering exclusive discounts, offers and competitions.

Uncategorized advertising, Amazon, Apple, brands, digital marketing

Digital minds: 60 second interview with the ASA’s Guy Parker

September 23, 2010

From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the … [Read more…]

Uncategorized advertising, digital marketing, Europe, marketing, media

Digital minds: 60 second interview with the ASA's Guy Parker

September 23, 2010

From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the … [Read more…]

Uncategorized advertising, digital marketing, Europe, marketing, media

Digital minds: 60 second interview with the ASA’s Guy Parker

September 23, 2010

From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the … [Read more…]

Uncategorized advertising, digital marketing, Europe, marketing, media

AOL renews Google search deal for 5 years

September 23, 2010

AOL has renewed a search agreement with Google, continuing a decade-long partnership between the two online giants.

Uncategorized advertising, AOL, content, Google, marketing

B!Digital targets publsihers and advertisers with new mobile ad network

September 23, 2010

B!Digital, the mobile advertising and communications division of the Buongiorno Group has launched B!mobile, a new advertising network.

Uncategorized advertising, Europe, mobile internet

eBay debuts motoring services hub

September 23, 2010

eBay Advertising has launched the Motoring Services Hub , an integrated online hub that showcases a wide range of motoring-related services, offers, and special deals from partners .

Uncategorized advertising, behavioural targeting, brands, eBay, UK

AOL UK launches women’s lifestyle site MyDaily

September 22, 2010

AOL UK has launched MyDaily, a new destination site for women, as the company looks to boost its consumer and advertising services.

Uncategorized advertising, AOL, content, global, technology

AOL UK launches women’s lifestyle site MyDaily

September 22, 2010

AOL UK has launched MyDaily, a new destination site for women, as the company looks to boost its consumer and advertising services.

Uncategorized advertising, AOL, content, Europe, global
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