This year’s IAB Engage event featured a wealth of key players from the global Internet industry, offering their insights for the future of digital media. This report offers key highlights from the morning session.
The majority of all UK print and television advertising now includes a web address, with British consumers preferring to be be directed to .uk addresses than .com, according to new research.
Retailers need to find ways to improve the online shopping experience without ringing the privacy alarm bells according to Frank Lord, VP EMEA at ATG.
How-to videos are on the rise, and present a huge opportunity for advertisers to engage with brands in a highly positive way. As part of Netimperative’s Digital Minds series, Tom Laidlaw, CEO of Videojug, speaks about the power of useful branded content, the long-term implications of social media and the forthcoming YouView web TV platform.
UK consumers were exposed to 221 billion display ads during the thirds quarter of this year, representing a 34% rise on the same period last year.
Ad technology firm the Rubicon Project has acquired Fox Audience Network (FAN), an advertising technology platforms, to expand its team and continue driving rapid revenue growth.
Twitter has announced plans to include Promoted Tweets into the stream of user updates, and has begun testing user reaction to the service on the micro-blog’s partner site HootSuite.
Samsung Electronics has become the first UK advertiser to run display advertising on YouTube’s mobile site to promote its iPad rival, the Galaxy Tab.
Advertising is beginning to pay off for Google’s YouTube, and it has now has served 500 million views of its paid Promoted Videos, a service it launched less than two years ago.
Advertising is beginning to pay off for Google’s YouTube, and it has now has served 500 million views of its paid Promoted Videos, a service it launched less than two years ago.