Native ad giants Taboola and Outbrain merge to rival Facebook and Google
Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the onlone ad space.
advertising
Guest comment: Google bids Goodbye to the Average Position Metric
As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’
The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.<
Marketing trends for 2020: Brands seek expansion for competitive edge
Despite the backdrop of Brexit, 53% of marketers across Europe have made expanding into new markets their top priority for 2020, according to new research.
The Cannes curse? Creativity in ads ‘failing to boost bottom line’
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Top 5 ecommerce tips: Staying productive in the run up to Black Friday 2019
With just ten weeks until Black Friday on the 29th November, Michael Cade, Global Technologist for Veeam, outlines his top topics for retailers preparing for Black Friday and Cyber Week this year.
Kik shuts down messaging app, moves into cryptocurrency
Kik is shutting down its popular but controversial messenger app despite having millions of active users around the world.