There is an enormous variety of digital media channels to choose from. Why should you invest in search, rather than display? What is the optimal social media strategy? Isn’t viral the best way to advertise because its free? How do I determine the potential split of my digital media budget, given the vast preponderance of … [Read more…]
Debenhams has launched a shopping app for Android and Nokia phones, making the retailer the first on the high street to offer apps for the three key smartphones.
Consumers are twice as likely to switch from iPhone to Android than vice-versa, as Google’s mobile operating system grows in popularity, according to a global survey conducted by GetJar.
The online video advertising market will experience its most significant growth to date this year due to advances in measurement techniques, according to a new report from Web TV Enterprise.
Bigmouthmedia has published a white paper responding to the recent regulatory changes and industry concerns surrounding the Advertising Standards Authority’s expansion into the digital sector.
Shoppers in the UK spent a total of £4.9 billion online during February, equivalent to £79 per person; 20% more than the same period last year, according to new figures from the IMRG.
TV advertising campaigns can cause up to an 80 percent increase in brand searches, according to research by performance marketing specialist, Efficient Frontier.
Online ad targeting firm Cognitive Match has boosted its team with i-level founder Andrew Walmsley joining its board in a non-executive capacity.
The stakes are rising in the battle to remove irrelevant listings from high in search engine results, and Blekko’s fast footwork is seeing the young search tool get digital street-cred as well as extra clicks. Here’s why…
In an era when personal data is the window into marketing effectiveness, it’s good to look out for the smart companies making the smart moves. This week it’s Omnicom…