Komli Media buys Indian mobile ad platform ZestADZ
Komli Media, an Asia Pacific media technology platform, has bought ZestADZ , a leading mobile advertising platform.
advertising
Smooth Radio runs Facebook social gaming promo
National radio station Smooth Radio, part of Guardian Media Group (GMG), is launching a new online advertising and social media campaign this week.
Web ad watchdog IASH to expand role in UK
The Internet Advertising Sales House (IASH) is to extend its role of policing online ad networks to cover more of the industry, including ad exchanges.
Right to reply: Why Google+ has a winning chance
Google’s online sharing tool ‘Google+’ has caused a buzz since its launch last month- but is it enough to challenge Facebook’s dominance of the social media sector? Gurbaksh Chahal CEO at RadiumOne argues why Google might be onto a winner…
Online art community deviantART ramps up UK ads
DeviantART, the world’s largest online art community, has appointed w00t!media to grow brand advertising in the UK.
Online ad effectiveness research – Best practice tips on methodology
It was 1996 when the first online ad effectiveness study crept onto the web. Since then there have been more than 100,000, but the methodologies have had a battering from the different supplier agencies as well as from outside online ad land where traditional media were quick to find flaws. Now there are some new … [Read more…]
Mediacom partners Aurasma to bring augmented Reality campaigns to big brands
Media agency MediaCom has partnered with augmented reality platform Aurasma to give advertisers access to high tech mobile and tablet campaigns.
Facebook cost-per-click ads up 22%
Demand for Facebook’s cost-per-click (CPC) ad format increased by 22 percent in the second quarter of 2011, according to new research.
Top 10 holiday sites for search visibility: Brits seek ‘cheap holidays’ online
Thomson is the most visible holiday site on natural search in the Uk, while Icelooly has the most reach on paid search, according to new research.
Mobile ad wars: Apple to slash iAd prices by 70%?
Apple has reportedly cut the price of the iAd rate card by 70% since its launch, as the company makes a second mark-down of its mobile ad format this year to attract advertisers.