Google debuts ‘AdWords Express’ for local businesses
Google has launched ‘AdWords Express’ in the US, an updated version of its paid search designed to get local businesses in the US up and running with online advertising in under five minutes.
advertising
Top 5 tips: The rise of the ‘Splinternet’- Scaling walled gardens to reach customers
For the past 15 years, websites have been the prevalent digital modus operandi for businesses, however, all of that changed in 2010 with social, mobile and applications becoming mainstream. As these digital technologies continue to fragment, it has become increasingly difficult for brands to manage and monitor their online presence across multiple markets, let alone … [Read more…]
Guest comment: Advertising ROI in question as retailers fail to track response and close sales
Retailers wanting to improve ROI on their marketing spend need to ensure their offline advertising is measurable, accountable AND incorporates a way for the consumer to instantly respond anytime, anywhere. In this article, Gordon Ellis-Brown, Marketing and Brand Director at new payment channel txt2buy, explores the ways that marketing is becoming easier to measure.
Match.com rolls out ‘Ukulele’ TV campaign
Online dating site Match.com has launched its new creative advertising campaign, dubbed ‘Ukulele’ which will be aired across UK terrestrial, digital & satellite TV.
Top tips: 10 secrets to online magazine success
Regional online magazine SoGlos.com marks its four year anniversary this week. To mark the oocasion, the magazine reveals 10 secrets to its success…
TV vs. Smartphone: Mobile Proves Strong Competition for TV
During ‘prime time’ hours, smartphone owners browse the internet on their mobiles and watch TV at an equally high rate of usage, according to new research.
Buddy Media takes Facebook management tool to London
Facebook advertising management system Buddy Media is opening of its European Headquarters in London, as the US firm expands overseas.
Top tips: Advocacy versus compliance – what are your affiliates saying about your brand?
The balance of power between affiliates and the advertisers they promote is shifting, with affiliates having more choice over who they work with. Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the issues advertisers face now that many affiliates are calling the shots…
SupersonicAds gets £2.6m funding boost for in-game ads
SupersonicAds, an in-game advertising platform using virtual currency, is announcing its first institutional funding round of $4.2 million (£2.6M) led by Greylock Partners.
Right to reply: Publicis buys social media agency- sign of things to come?
This week saw Publicis acquire a majority stake in pure-play social media agency Big Fuel based in New York. Keith Hunt, Results International managing partner, looks at the growing trend for big advertising groups investing in social media…