Facebook ditches 'Deals' scheme after four months
Facebook has ended its Deals program just four months after launch, but is keeping its ‘check-in’ deals scheme, the company has announced.
advertising
Facebook ditches ‘Deals’ scheme after four months
Facebook has ended its Deals program just four months after launch, but is keeping its ‘check-in’ deals scheme, the company has announced.
Pandora ‘making more ad revenues per hour than traditional radio stations’
US online radio station Pandora has revealed its advertising is now generating more revenue per 1,000 hours of airtime than traditional radio is doing right now.
Pandora 'making more ad revenues per hour than traditional radio stations'
US online radio station Pandora has revealed its advertising is now generating more revenue per 1,000 hours of airtime than traditional radio is doing right now.
Google fined $500m for illegal pharmacy ads on AdWords
Google has been forced to pay $500m in fines to the US Department of Justice, after taking ads from rogue online Canadian pharmacies in violation of federal law.
Unilever rewards customer feedback with ‘VIP’ Facebook page
FMCG giant Unilever has launched a Facebook page to engage directly its consumers and get instant feedback on initiatives with key brands such as Walls, PG Tips and Persil.
Digital accounts for 27% of WPP’s revenues
Ad giant WPP has seen first-half revenues rise 6% to £4.7bn, with digital sales accounting for 27% of that figure.
WPP buys digital marketing agency Rockfish
Advertising giant has bought US digital marketing agency, Rockfish Interactive Corp.
Top 50 US websites: Ticket sites on the rise
Ticket sites were popular in July as Americans looked for summer entertainment at concerts and sporting events, while back-to-school shopping created a flurry of activity at Consumer Goods and Apparel sites, according to new data.
Top 20 tips: Choosing an ad server
Picking an ad serving partner is a difficult yet crucial task, determining limitations when targeting and delivering direct campaigns. Stream:20 lists the key factors to consider…