AudienceProject launches audience building tool
AudienceProject has launched AudienceHub, a new tool designed to help publishers to develop a more sustainable business model by leveraging their own assets to build first-party audiences.
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The battle for web TV: Can Disney and Apple topple YouTube and Netflix?
The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.
GlobalWebIndex launches TV reach and frequency tool
Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.
Watching ads for charity: Unilever expands ethical ad tech to Instagram
Unilever is taking its ethical ad tech’ experiment to Instagram, donating half ots ad revenue to a viewers’ charity of choice.
Bidstack sponsors Christian Fuchs’ esports FIFA team NFG
Bidstack is sponsoring Leicester City defender Christian Fuchs’ esports team, NFG, for the FIFA 20 season.
DoubleVerify buys data platform for publishers Ad-Juster
Analytics firm DoubleVerify has bought Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
Content marketing trends: ‘brand activism’ on the rise
Aligning a brand with a ‘trend, issue or topic’ is now a key goal for brands and consumers increasingly buy into social and environmental causes, according to new research.
Nielsen launches influencer campaign measurement tool
Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.
UK brands soar in popularity among international holiday shoppers
Almost half (45%) of international gift shoppers are looking to the purchase from the UK this year, according to new research.