YouTube launches Google AdWords for Video
YouTube is set to launch Google AdWords for video in beta on Wednesday, an auction-based platform for online video ad campaigns.
advertising
The 5 Digital Paradoxes: Privacy Vs. Empowerment- How To Target Customers Successfully Without Scaring Them Off
Digital technologies have rapidly become a key part of modern life- but the pace of change has left many consumers struggling to adapt. In a new series of articles, Bearing Point has identified five key ‘paradoxes’ to the way in which digital consumers should be handled. In this third article in the series, Sarah-Jayne Williams, … [Read more…]
US ad spend up 23%: Search still driving success
Online advertising in the US continues to break new ground, growing to a record $14.9 billion in revenues during the first half of 2011, according to new data.
AOL Europe boss Kate Burns steps down
Kate Burns has stepped down as head of AOL Europe, and has been replaced by Goviral chairman and co-founder Jimmy Maymann.
Lost in translation: Brands neglecting non-English speaking audience online
Brands are failing to capitalise on the vast spending power of non-English language Internet consumers, according to a new study.
Online retail: Brits ‘switch purchase intentions after visiting search engines’
Brits have become a nation of ‘window browsers and online shoppers’ who are easily distracted online, potentially leading to lost sales, according to new research.
Case Study: Papa John’s paid search campaign generates 300% revenue boost
International pizza delivery company, Papa John’s has seen its paid search marketing effectiveness increase by over 300%, in terms of revenue received per pound spent, in just three months of working with Net Media Planet.
Right to reply: Google Wallet – a sign things to come?
As mobile commerce becomes more commonplace, retailers are acknowledging the need to invest in mobile search advertising, Sri Sharma, managing director at Net Media Planet, explains how to leverage mobile as part of the sales channel mix to maximise success.
Amazon to sell Kindle tablet for $250?
Amazon is expected to launch its much-anticpated color Kindle tablet on Wednesday, offering a cheaper rival to Apple’s iPad, according to new reports.
Data: Mobile advertising by region: Global
It is predicited that mobile advertising revenue will be US3.3 billion in 2011, and that this will indcrease to $20.6 billion in 2015, more than doubling each year. (revenue measured in millions of dollars).