UK advertisers spent more on online advertising than on TV in the first half of 2011, with the Web accounting for 27% of the total adspend, compared to TV’s 26.1% share, according to new research.
UK advertisers spent more on online advertising than on TV in the first half of 2011, with the Web accounting for 27% of the total adspend, compared to TV’s 26.1% share, according to new research.
Best Buy has sold its struggling Napster online music service to competitor Rhapsody in exchange for a minority stake in the combined company. Napster will now be shut down, with its subscribers being migrated to Rhapsody.
Yahoo has updated and rebranded its online video site, as the online media firm looks to take on Hulu and YouTube in the video-on-demand market.
UK mobile ad agency Fetch Media has bought Lucidity Mobile, a London-based independent mobile advertising agency for an undisclosed sum.
Guidelines have been published which are supposed to make Internet service providers (ISPs) more honest when making broadband speed claims in their adverts. From April 2012, ISPs are supposed to comply with a “Help Note” issued by the Advertising Standards Authority (ASA). Neil Hawkins, contributing editor at Choose, asks if the new code is really … [Read more…]
‘Google bashing’ has become a popular pastime in online marketing, as the internet giant plays an increasingly dominant role across all channels. Marketers however, have overwhelmingly voted with their wallets and are sending a completely different message. Anthony Risicato of Tremor Video explores why…
Ad-supported on-demand music service We7 has transformed into a personalised radio station, as the UK-based free music pioneer struggles to keep pace with rival Spotify.
Online advertising networks are receiving an average of 55% of the average media plan, according to new data.
Donovan Data Systems (DDS) is set to merge with its main US competitor MediaBank, claiming to create ‘the largest independent advertising technology company in the world’.