‘Sexist’ Ryanair ads banned after online petition
Two UK newspaper adverts for budget airline Ryanair have been banned following complaints from readers and an online campaign claiming they were sexist.
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Expedia hires Kenshoo for search and social marketing campaigns
Travel retailer Expedia has licensed Kenshoo Enterprise to manage its global search engine marketing (SEM).
Q &A: Waitrose gets serious about personalised shopping ads
Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.
Q &A: Waitrose gets serious about personalised shopping ads
Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.
Daily Mirror revamps site with personalised content and new ad formats
The Mirror Online website has been relaunched with a new focus on providing users with more personalised content to drive engagement.
Thomas Cook signs up to Hi-Media for premium ads
Travel retailer Thomas Cook has partnered with Hi-Media in the UK to increase its online advertising revenues from the market.
Video Interview: Twitter CEO on Google, censorship, elections and IPOs
This week saw US technology blog All Things Digital interview Twitter CEO Dick Costolo. In this video, the chief of the micro-blogging site talks candidly on the recent spat with Google over social search, its role in the upcoming US election, potential IPOs and its controversial new country-specific filtering tools.
New international VP at AudienceScience
Online advertising technology company AudienceScience has named Stuart Colman as Vice President, International while also serving in a dual role as Managing Director, Europe.
Facebook advertising budgets ‘growing faster than paid search’
Marketers are increasing advertising spend with Facebook at a much faster pace than paid search advertising, according to new research.
Super Bowl: Ad spend and consumer recall on the rise
Ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011, according to new research looking into ad spend on the biggest sporitng event in the US calendar.