Yahoo preparing for biggest layoffs yet?
Yahoo is reportedly planning a huge restructuring strategy, including layoffs that are likely to number in the thousands, according to a news report.
advertising
Video report: Android apps caught sharing private data with advertisers
Many Android apps are sharing personal data with advertisers without clear consent, according to an investigation conducted by Channel 4.
Collective debuts ‘Advertiser Solutions Group’
Collective, a full service provider of media and technology solutions for display and video advertising, has appointed Dominic Woolfe to lead the newly-created Advertising Solutions Group in the role of Client Strategy Director.
Shoppers ‘buy brands for pleasure rush’- study
Just 8 different emotional dimensions drive 83% of all consumer brand purchasing decisions – with Pleasure being the most important one by far, accounting for almost a quarter of all brand choices, according to a new study.
Facebook puts ads on mobiles for first time with ‘Premium’ service
Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new ‘Premium’ service.
Right to reply: Twitter’s archived Tweets more useful to brands than sponsored apps?
Twitter plans to make it more difficult for users to avoid advertisements on mobile. According to global digital marketing agency, Fortune Cookie, the news is unsurprising and detracts from more interesting and important developments at Twitter.
Video viral of the week: LG’s Smart Thief Caught on Camera
LG’s new minute-long “smart thief caught on cam” guerrilla-style ad for its slim televisions has already amassed 4.5m views since its launch on YouTube back in December. Click below to see why it’s our video viral of the week…
Buddy Media buys Facebook ad firm
Social marketing technology company Buddy Media has bought Brighter Option, whose social ad management solution helps create, manage and measure Facebook advertising campaigns.
Yahoo threatens Facebook with patent lawsuit- could IPO be delayed?
Yahoo has threatened Facebook with a legal war over “10 to 20” patents, according to a news report, in a move that could disrupt the social network’s plans to go public this year.
Top 5 performing ad formats
After reviewing 300,000 creatives served globally, ad serving firm MediaMInd has discovered that certain formats are performing far better in engaging more users and for longer.