Guardian beefs up YouTube content as ‘Three Little Pigs’ ad gets 1m views
Guardian News & Media (GNM) has partnered with video firm Rightster to enhance and manage its YouTube channels, introducing new ad formats in the process.
advertising
Top 5 display advertisers in Brazil
There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter.
Russian social gaming market nearly triples
During 2011 the total social gaming market in Russia reached $236m, marking a 180% increase from 2010, according to Mail.Ru Games.
Top countries by display ad impressions- US, China and Japan top list
The US accounts for nearly a quarter of all display ad impressions in the world, followed by China and Japan, according to new data revealed by Google.
Online ad campaign ROI- Purchaser data campaigns ‘return nearly $3 for every $1 spent’
Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to new research.
Facebook smartphone set for launch next year?
The long-rumoured ‘Facebook Smartphone’ could finally become a reality next year, as the social network looks to boost revenue from the mobile sector, according to news reports.
Microsoft Advertising partners Adform for rich media ad tools
Microsoft’s advertising arm is working with Adform to run more interactive display marketing campaigns across traditional, video and mobile platforms.
For display ads, ‘being seen matters more than being clicked’
Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research.
For display ads, 'being seen matters more than being clicked'
Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research.
Google warned by EU over ‘manipulating search’
Google has been warned about manipulating search results for its own gain by the European Competition Commissioner and given a matter of weeks to find remedies for the problems outlined in the large anti-trust inquiry into the search company’s business.