Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.
Companies with Facebook profiles will be accountable for comments made by the public on their pages, following a ruling by an advertising watchdog in Australia.
RollUp Media is adding to its network of independent publishers by partnering with Handpicked Media, a premium collective of UK sites and bloggers.
Facebook has had a turbulent few months following its IPO fiasco, tumbling shares and accusations that fake profiles (or bots) are driving up ad prices. But one entrepreneur has come to the social network’s defence, claiming to have made $10,000 in one day via a vinyl records sale advertised on Facebook.
In the period from January to April 2012, advertising expenditures in the German advertising market totaled €9.4 billion, an increase of 1.6% or €143.6 million compared to the same period in the previous year, according to new data.
Facebook has revealed that 83 million of its accounts could be fake, accounting for nearly 9% of its total users, as the social network comes under increasing pressure to meet advertiser and shareholder demands.
Facebook has revealed that 83 million of its accounts could be fake, accounting for nearly 9% of its total users, as the social network comes under increasing pressure to meet advertiser and shareholder demands.
YouTube makes its play in Europe to become a mainstream TV channel provider. The UK has been selected for piloting a series of special YouTube channels, with the country’s leading TV production houses commissioned to create the programming. News provider ITN, and entertainment creators Maverick Television and Hat Trick Productions are a few of those … [Read more…]
MediaMind is to become a global technology partner for Omnicom Media Group (OMG).
With Facebook unable to charge users for using the site, the social network now has an increased focus on advertising and converting its users into brand’s customers. Richard Britton, managing director, CloudSense, explains why this is good news for online retailers.