eBay has unveiled its new look logo, as the online marketplace looks to convey a sleek modern image awayfrom its manic auction-based origins. The primary-coloured logo has been scaled down from the manic lettering it displayed for almost two decades, and will now showcase the company’s name in a more modern way.
Web users are becoming wary of the online ad industry when it comes to data privacy. Marc Guldimann, founder and CEO of Enlinken, looks at how to bring back confidence in the online ad world.
Facebook is testing a new mobile ad network, running ads targeted according to user data on third-party apps and mobile websites for the first time.
Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if so, can we even do anything about it?
Paid-for reviews, ‘likes’ and ratings is becoming commonplace on social media and review sites, and will account for 10%-15% of all the reviews by 2014, according to a new report by Gartner.
Android has notched a second consecutive month of ad share gains on iOS in August, now taking 43% of global served mobile ad impressions compared to 57% for Apple, according to new research.
As social media and search converge, Facebook is in a unique position to rival Google’s dominance in the coming years. A new survey reveals that Mark Zuckerberg’s plans to mix social with search could give Google a run for their (advertising) money.
The click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, according to new research.
France’s leading online newspaper publishers have called for a new laws to Google and other search engines to pay them for using their published content.
Mobile advertising is performing better in the UK than in the US, while rich media formats are driving more clicks, according to new research.