Mobile ads ‘more effective than TV and web in key metrics’
Mobile ads are much more effective than broadcast or conventional digital ads on a number of key metrics, such as brand recall and purchase intent, according to new research.
advertising
Video virals of the year: Stockholm ‘iPad magic’ gets 3 million views
As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.
Video virals of the year: Stockholm ‘iPad magic' gets 3 million views
As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.
Global mobile trends: Apple beating Samsung in mobile ad battle
Apple has widened its lead over Samsung in terms of global ad impressions, despite the growing popularity of the Korean manufacturer’s devices, according to a new report.
Rise of the machines? Dynamic optimisation gets 59% higher conversions
Optimising advertising creative ‘on the fly’ via automated software is achieving 59% higher post-click conversion rates and 20% greater engagement, according to new research.
Online Christmas sales ‘to account for 10.6% of total retail spend’
Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK.
Online Christmas sales 'to account for 10.6% of total retail spend'
Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK.
Digital marketing regulation – UK direct marketing industry focuses on personal data
Personal data is becoming the battleground for digital marketing regulation, with the latest report from the UK’s Direct Marketing Commission showing how industry self-regulation improves standards. Consumer concerns about the use of personal data continue to rise, but in the UK there may be an approach for industry regulation that can be copied for other … [Read more…]
Global online ad revenue to reach $143bn by 2017: US, China and UK lead the way
Global online advertising revenues will reach $143 billion in 2017, with the US still leading the market, followed by the UK and China, according to a new report.
Guest comment: An intimate mobile future- understanding the smartphone audience
New research from SAY Media highlights new levels of trust and dependency between consumers and their mobiles. Paps Shaikh, Commercial Director, SAY Media looks why context and environment are key factors to consider when planning any mobile strategy.