UK consumers are continuing to increase their usage of mobile devices and their acceptance of mobile ads is growing in parallel, but attitudes are currently mixed, says Millward Brown’s AdReaction 2012 Report.
Facebook has launched a new mobile service that automatically uploads a user’s mobile photos to their social network account to review before publishing, sparking privacy concerns that the firm is looking to grab more personal data from their users.
A US court has given its preliminary approval to a revised class settlement in a lawsuit brought against Facebook by users who claimed that their names and likeness were used without their prior consent in “Sponsored Stories” advertisements shown to their online friends on the social networking website.
Facebook and Zynga are to end their close advertising partnership, in a move that will mean players on Farmville will no longer be able to share their social gaming progress with friends on the social network.
Google’s latest launch of its Remarketing for Search product, currently in beta, is a huge step from the standard advertising options that Google Adwords presents, says digital marketing agency, Greenlight. According to the Greenlight, it could have a substantial impact on the way digital marketers traditionally use remarketing and advises that it would be in … [Read more…]
British consumers have warned they could stop using Microsoft’s Internet Explorer 10 (IE10) browser over the software giant’s Do Not Track initiative, according to a new survey looking at online ad trends.
With December just around the corner, Adam Stewart, Marketing Director, Rakuten’s Play.com offers top tips for retailers looking to sell more online this Christmas.
O2 has chosen Microsoft Advertising to launch a ‘Life Unlocked’ campaign, in a deal that will see the creation of the first ever mobile industry ‘digital showroom’.
For the international marketer, China represents one of the largest digital audiences in the world. With over 550m now online, 400m connecting via mobile, and over 300m on social media in China, the digital audience is growing fast. This article looks at six key social networks in China.
US-based online retailer Big Tall Direct has accused Google of favouring ad dollars from large businesses over relevancy, after the firm saw a 70% decrease in search traffic in the past year.