Brands need to target consumers online ‘before they do their weekly shop’
A new survey indicates that brand marketers need to reach shoppers before the store as consumers actively seek promotions when planning their weekly shops.
advertising
Digital media trends in 2012: The 10 biggest headlines of the year
As Google’s upcoming augmented reality glasses show, digital media is fast encroaching on every aspect of modern life. The pace of technological change has been phenomenal, and as technologies converge and media habits change, marketers need to adapt their budgets accordingly. As part of a 2012 review, Netimperative looks back at the 10 most popular … [Read more…]
Gaming and app trends in 2012: The 10 biggest headlines of the year
From social media and maps to games and news updates, mobile and web apps are now fulfilling many of our day-to-day tasks in a faster and more convenient way than before. Reading the news, sending mail, reading and updating social networking sites like Twitter and Facebook, and downloading or streaming music and videos are things … [Read more…]
LBi and The Guardian launch crowdsourced guide to the UK’s local independent shopping scene
As part of its partnership with Guardian Media Group’s online community platform n0tice.com, global marketing and technology agency LBi has created a crowdsourced guide to the UK’s local independent shopping scene for the Guardian’s website.
Right to reply: Google’s mortgage comparison service ‘of little threat to incumbents’
Google’s latest entry into mortgage comparison poses little threat to incumbents in its current form, acordign to digital marketing agency, Greenlight.
Microsoft debuts new celebrity channel on MSN
Microsoft has launched a brand new channel on MSN dubbed ‘MSN Celebrity’.
Social media trends in 2012: The 10 biggest headlines of the year
Social media continued its rise in 2012, pervading more and more aspects of modern life, from Twitter’s live news reporting to Pinterest’s digital scrapbooks. Despite being labelled a ‘ghost town’, Google+ has become a major player in the sector, beginning to rival Twitter in terms of global active users. For marketers, social media ROI remains … [Read more…]
Mobile and tablet trends in 2012: The 10 biggest headlines of the year
In Western markets, it’s easy to forget that feature phones still dominate globally, but this is changing fast. Smartphone sales accounted for 40% of total mobile phone sales in 2012, up 47% on last year. The technology behind mobiles and tablets is evolving rapidly, with Android and Apple leading the charge in an increasingly competitive … [Read more…]
Facebook trends in 2012: The 10 biggest headlines of the year
Forget the movie, this year provided plenty of real-life drama for ‘The Social Network’. The controversy surrounding Facebook’s IPO and the value of its ‘likes’ (after the BBC’s ‘bagelgate’ report) has led us to dedicate an entire section of our 2012 review to Mark Zuckerberg’s company (a review of other social media news follows tomorrow). … [Read more…]
Search marketing trends in 2012: The 10 biggest headlines of the year
Online habits are changing, and while search remains the gateway to the internet, consumers are expecting a lot more than ’10 blue links’. This year, search went social and mobile as consumers used their tablets and mobiles in ever-more sophisticated ways. Google, Bing, Yahoo and Facebook all made major changes to their search tools for … [Read more…]