Instagram to sell users’ photos to advertisers
Facebook owned photo app Instagram has asserted its right to sell its users’ photos to advertisers, sparking a wave of criticism from users and privacy campaigners alike.
advertising
20 biggest marketing blunders of 2012
Everyone makes mistakes- but some mistakes are bigger than others. From Apple’s wonky maps to Yahoo’s boss being fired over alleged ‘fake CV claims’- this year saw plenty of high-profile digital disasters. As part of our 2012 review, Netimperative salutes those campaigns, companies and people that slipped up in spectacular fashion- providing ample warning to … [Read more…]
Weird news: The 25 oddest digital news stories of 2012
From self-driving cars to fridge magnets that order pizza, 2012 saw more than its fair share of odd digital news stories. As part of our year in review series, Netimperative looks back at the stranger side of marketing, with the 25 weirdest digital news stories of 2012.
John Lewis tops Christmas viral chart
John Lewis has had the most effective social video strategy in the run up to Christmas, according to new research from branded video distribution network, goviral.
Mobile advertising tools: Google tackles ‘fat fingers’ by ruling out accidental clicks on mobile ads
Google has updated its in-app image ads in a bid to reduce unintentional clicks on small mobile screens.
Ecommerce trends in 2012: The 10 biggest headlines of the year
Shopping went social in 2012, with online retailers integrating ‘Likes’ and ‘Pin It’ buttons to boost sharing and purchases. In the UK, Christmas 2012 is on track to be another record-breaker for online retail, while in the US, $1.46bn was spent on cyber monday this year alone. As part of a 2012 review, Netimperative looks … [Read more…]
Internet regulation trends in 2012: The 10 biggest headlines of the year
As digital grows at a rapid pace, law-makers struggle to keep up. In the UK, Lord Levinson would have us believe in his final media ethics report, digital media is an ‘ethical vacuum’ beyond regulation. Despite this rather despondent outlook, there were plently of high-profile legal tussles over the past 12 months. As part of … [Read more…]
Viewable impressions – should be welcomed by the industry, but with caution
Julian Smith considers the growing buzz around the ‘viewable impression’ metric and reasons why for most in the industry it seems like a natural step in the evolution and growing maturity of online advertising.
Top 10 emerging digital media trends for 2013
Millward Brown, a global research agency, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
RadiumOne launches real-time hashtag targeting
Ad technology firm RadiumOne has launched a cross-platform hashtag targeting capabilities, enabling advertisers to instantly target and connect with customers who show real-time interest in their brand.