Digital ad trends for 2020: Mobile, data privacy, and contextual advertising tops agenda
Digital ad verification firm Integral Ad Science (IAS) has released the findings of its Industry Pulse Report for 2020 looking at digital ad trends for 2020.
advertising
Two thirds of online ad campaigns ‘lack personalised experiences’
Only 1 in 3 advertising campaigns being personalised as UK marketers are still not tailoring their content to specific consumers, according to new research.
Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics
Netflix beat growth targets internationally during the final quarter of 2019 but missed targets in the US, where rivals like Disney Plus grew in popularity.
Successful advertising: it’s what you know, not who
Advertising holds the keys to the free internet, but to succeed, it must be hyper-relevant while respecting consumer privacy – particularly since consumers are savvier than ever about their data rights. James Patterson, VP, Client Services, EMEA & Global Operations at The Trade Desk looks at the careful balance that needs to be struck between … [Read more…]
Advertising Doesn’t Work, But Partnerships Do
With most millenials no longer trusting traditional marketing, are partnerships the new way forward? Alex Springer, Director, Sales and Solutions EMEA, at Impact looks at why businesses are moving away from traditional advertising, and looking to partnerships to help reach new audiences and result in customers – without breaking consumer confidence. At this time of … [Read more…]
Taboola partners with Integral Ad Science to ensure brand safety
Content discovery platform Taboola has announced the launch of custom brand safety tools powered by Integral Ad Science (IAS).
Super Bowl 2020: Is $4.5m for a 30 second ad worth it?
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
Politics over price: 84% of consumers consider company ethics and values before making a purchase
More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.
Rise of the ‘re-resolution’ offers brands a second shot with sustainable shoppers
Sunday marks the start of ‘re-resolution week’, offering brands a fresh opportunity to tap into the lucrative ‘new year, new me’ mindset as Brits put their New Year’s Resolutions into action three weeks after they have been set.
Top 5 consumer media trends: Brits wants greater control on everyday technology issues
People are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media, according to new research.