Real time bidding trends: Mobile spend set to rise (infographic)
With real time bidding on the rise, this new infographic from the Rubicon Project provides an overview of the European market for mobile real-time bidding (RTB).
advertising
RTB giant DataXu goes global with rebrand of Mexad
Real time bidding firm DataXu has rebranded Mexad, as the US-based ad technology provider firm expands across Europe and beyond.
How the internet affects new product purchase decisions
The Internet is an important influence on consumers interested in buying new products, especially across Electronics and appliances, according to new research.
Marketers to increase social media ad spend in 2013
U.S. consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent survey commissioned by Vizu, a Nielsen company.
New Twitter ad platform links across web
Twitter has launched its API ad platform, as the micro-blogging service looks to boost revenue.
Facebook to ramp up display ads with Atlas buy
Facebook is reportedly planning to buy advertising platform Atlas from Microsoft, as the social network looks to overtake Google in the display ad sector.
Yahoo revamps homepage with Facebook content
Yahoo has overhauled its homepage with a raft of new features, including online content recommended by Facebok users.
Right to reply: Facebook and Atlas- a serious threat to Google’s display dominance?
With Facebook poised to buy display ad platform Atlas, can the social network rival Google’s Doubleclick? Julie Langley, MD of Results International looks at the implications of the deal on the sector and thoughts on future acquisitions.
Most paid social ads being used as part of integrated campaign
The majority of advertisers are using paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively), according to new research.
Yahoo to cut mobile apps from 75 to 12
Yahoo boss Marissa Mayer has announced plans to cut down on its smartphone apps, as the company looks to boost its advertising through more targeted campaigns.