Real time bidding soars: Ad rates ‘double in a year’
The European real-time bidding industry is booming as demand overtakes supply for RTB-traded inventory and ad rates double, according to new research.
advertising
MediaMind becomes DG in global rebrand
Online ad giant DG is fusing the brands it has acquired, including UK’s MediaMind, into a new company identity, with a strategy focusing on multiscreen campaign management.
The 20 bloggers running Britain in 2013: Top UK influencers revealed
Britain’s most influential bloggers, who are shaping the nation’s behaviour from what we eat to how we vote, have been revealed.
Australian digital ad trends: Mobile surge pushes spend past $3.3bn
Online ad spend in Australia hit $3.3bn last year, up 18% on 2011 with mobile leading much of the growth, according to new data.
WeSEE visual ad targeting ‘turns images into keywords’
UK tech start-up WeSEE has launched a visual-based ad tool, letting brands target images and videos in the same way as keywords.
Pinterest debuts analytics tools
Pinterest has launched new analytics tools to help businesses monitor user behaviour on the popular online scrapbooking site.
Clearasil runs Kinect X-Factor school competition
RB’s skincare brand Clearasil and Microsoft Advertising have launched a campaign to offer teenagers the chance to win an exclusive performance for their school from X Factor finalist Amelia Lily.
YouTube gives all content creators a new-look channel
YouTube’s ‘One Channel’, a new look channel design for video content creators, has gone live after a short beta test, as the firm looks to boost its online video advertising revenues.
Mobile users ‘getting used to ads’
Nearly 3 in 5 (59%) mobile users are now as comfortable with mobile advertising as they are with TV or online advertising, according to new research.
Adobe revamps ‘marketing cloud’
Adobe has provided its customers with new mobile capabilities for analytics, social app development, aimed at smartphone and tablet content, it revealed at its Adobe Summit 2013.