Despite posting increased revenues and paid clicks, Google’s latest results showed that cost per click fell 4%. Alistair Dent, head of PPC for Periscopix, argues that a shift to mobile is becoming vital if the company wants to keep its dominant position in web advertising.
Shazam has partnered with cinema advertising firm Screenvision to run interactive ads in US cinemas.
Mobile content entertainment company, Mobster was seeking new ways to boost mobile profitability and to increase the number of new subscribers for its mobile apps. It engaged ad network DMG (DSNR Media Group) to drive improved performance for online advertising in the Dutch market. This case study shows how the optimised ad targeting resulted in … [Read more…]
Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network.
The role of mobile phones and tablets in U.K. paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to new research.
IPC Media has launched Inspired Conversations, a new ad platform that lets brands engage with consumers across the publisher’s websites.
Google’s executive chairman, Eric Schmidt, has defended his company paying just £6m in UK corporation tax, saying the firm was playing a key role in the UK’s high-tech growth.
76% of major UK retailers do not offer free instore wi-fi, according to new research from mobile marketing agency Sponge.
Online advertising is soaring worldwide, but some formats work better than others to get the message across to consumers. This US-based infographic from InsightsOne looks at those ads that cause the most irritation- and the negative impact on the brands behind them.
Facebook is in talks with Apple to offer its ‘Home’ interface on iPads and iPhones, less than a week after launching on the Android platform.