AOP awards winners: Reed and Shortlist get biggest haul
The winners of the 2013 Association of Online Publishers (AOP) Awards were unveiled last week in a ceremony held at the Camden Roundhouse.
advertising
Panasonic first brand to use IPC Amplify format
Panasonic UK has collaborated with IPC Media, who has created an online campaign to promote the new Smart Viera TV range and Lumix TZ40 camera. Panasonic is the first advertiser to use the new Amplify product, launched in April.
Whisbi adds video shopping agent for Facebook brand pages
Lead management technology provider Whisbi has launched a new Facebook tool letting marketers implement a video agent to engage customers directly through their Facebook page.
WPP offers real-time brand insights on Twitter
WPP has partnered with Twitter to give advertisers deeper insight into how people use the social network.
Rise of connected TVs: American Airlines sees strong results for interactive TV campaign
Females are now the primary owners of connected TVs (55% of UK connected TV market), with more households switched to TVs with web access and brands reporting higher success figures, according to a new report.
Facebook halves number of ad formats: simpler options for marketers
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives.
YouTube mobile ad sales triple- accounts for 10% of Google revenues (video)
YouTube now generates about 10% of Google’s total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months.
'Generation Y' favours internet brands- Amazon more popular than Google (infographic)
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.
Guest comment: Connecting commuters: on the road and always online
Andrew Barnett, MD at Ubiquitous discusses the arrival of Wi-Fi in the black taxi, something to be hailed by passengers and marketers alike.
Guest comment: The future of global digital media trading standards
As digital media evolves at a rapid place, ad metrics are changing too- and advertisers need to adapt fast to ensure they are getting return on their investment. Jerry Wright, Global President of the IFABC on the future of global digital measurement standards.