Yahoo has updated its advertising formats, including a new range of mobile products and digital magazines for technology and food news, as the web portal continues to expand its mobile and content business.
Brightcove is acquiring Unicorn Media, a leading provider of cloud video ad insertion technology, in a deal worth an estimated $49 million.
Facebook users have sued the social network, claiming that private messages are read and mined for data to share with advertisers and marketers, according to reports.
UK retail search advertisers saw their ad revenue double year-on-year, as consumers shifted their browsing from desktops to mobiles, according to new research.
Digital media in Australia has grown at a rapid pace and marketers have slowly shifted their marketing dollars toward this medium. This infographic from Neilsen looks at how online advertising makes up 27% of the total ad spend pie—up eight-fold from 3% in 2003.
As ecommerce continues to rise, Dan Hartveld, Technical Director at Red Ant looks at 8 key trends for marketers to look out for in2014.
Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to new research.
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research.
Kantar Media has been appointed by BARB (Broadcasters’ Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices, providing more meaningful audience data for marketers.
Digital media firm Shazam has launched a new metric to help advertisers gauge the effect of their TV ad campaigns.