Adap.tv provides private video ad marketplace for The Guardian
Adap.tv, a division of AOL Networks, has signed an agreement to provide a video ad private marketplace for Guardian News & Media.
advertising
MoneySuperMarket boosts online ad visibility with Meetrics
Price comparison website MoneySuperMarket has appointed Meetrics to address the increasing issue around online ads being served but never seen – a consequence of the rise in the automated buying and selling of online advertising.
5 trends for digital marketing in 2014
As 2014 gets underway, Owen Sagness, Microsoft’s GM of Advertising and Online in the UK, offers his predictions for digital advertising in 2014. The predictions touch upon how brands can use technology to approach their consumers responsibly without overloading them with information, valuable data exchange between brands and consumers, the evolution of search in 2014, … [Read more…]
Top 3 social marketing tips: Identity is the key to engagement
Customers want a personalised experience and are providing brands with the information required to achieve true one to one marketing on a massive scale. As Russell Loarridge, Managing Director Europe, Janrain insists, social is no longer just about the media; it is about the data. The winners in the next generation of social strategy are … [Read more…]
Mobile marketing tips: the best ad formats for smartphones revealed
Expandable banners are the best performing ad on mobiles, with the entertainment and media sectors recording the highest mobile click through rate, according to new research.
Ad4Screen debuts mobile retargeting tool
Marketing firm Ad4Screen is is launching RET4RGET, a new solution for mobile retargeting, helping to up-sell to consumers on the move.
Spend on in-app advertising set to soar
In-app mobile ad spend will reach almost $17 billion by 2018, up from $3.5 billion last year, according to new research.
Digital ad spend to near $63bn by 2017
Digital ad spending in the U.S. is forecast to grow at an annual compound rate of 11.3% from 2012 through 2017, according to new research.
Right to reply: Wearable technology and the ‘Big Brother’ challenge
As new technologies are showcased at CES in Vegas, the biggest fad right now is for wearable devices that measure some sort of detail about you, and log it. Adrian Moxley, CMO and co-founder at visual classification company WeSEE looks at how wearables will redefine how consumers view and interact with the world around them. … [Read more…]
Event report: Poor customer service exposed by ‘anti-social’ brands
Businesses’ poor service levels are being laid bare for all to see by firms who ‘switch off’ social media. These companies are risking their reputation by not joining conversations about their brands and using the networks to their full potential, according to a panel of social experts at a recent roundtable debate.