Marketing firm Ad4Screen is is launching RET4RGET, a new solution for mobile retargeting, helping to up-sell to consumers on the move.
As a result of 12 months of R&D in this field, Ad4Screen is delivering a technology that offers retargeting advertising for mobiles.
Ad4Screen claims to have removed technical obstacles associated with the mobile ecosystem (identification, tracking, deep linking, etc.), with a technology that is independent of cookies.
By implementing the Ad4Screen software development kit (SDK), advertisers and publishers of mobile applications gain access to the mobile Demand-Side Platform (DSP), which is interconnected in real time to the main mobile AdExchanges and Adnetworks.
At each advertising impression, Ad4Screen DSP is interrogated in real time (Real-Time Bidding) and decides whether (or not) to bid in order to display its client’s advertising banner.
Ad4Screen technology can select the most relevant mobile-internet users according to their buying data, their behaviour, their registration details, for example.
Different test strategies (formats, capping, places, messages, etc.) are set up, so as to gauge the targeting and exposure of mobile-internet users. The results can then be used to identify and display the most effective options.
Finally, Ad4Screen ensures that the purchase of the advertising impressions of the most receptive mobile-internet users takes place. In order to deliver the best Return on Investment (RoI), Ad4Screen delivers the relevant message, in the right format, at the right time, and at the best price.
Some examples of exceptional RoI in practice are illustrated below.
Re-launch of abandoned baskets via mobile display
Re-launch of abandoned baskets via Push Notification
Early results are impressive, with click-through rates that are two to three times as high as those achieved by traditional advertising campaigns. Similarly, the RoI is estimated to be four to eight times as high as that of an ordinary advertising campaign.