What clients want from their agencies: Mobile marketing ‘changing ad relationships’
The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research.
advertising
Unilever woos Indian villagers with free mobile music
Unilever is offering free Bollywood music to 350 million villagers in India, to promotion its Lifebuoy soap and Fair & Lovely skin cream products.
Social media vs search: Which ad format is growing fastest? (Infographic)
Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report.
IAB defines 1 second glimpse as an online ‘ad view’
The Internet Advertising Bureau UK has unveiled its guidelines for ‘viewable impressions’ for online display ads, defining an ad as ‘viewable’ if half of it appears in the browser for one second.
Google admits emails are scanned for ad targeting
Google has updated its terms of service, explaining to users that their incoming and outgoing emails are automatically analysed by software to create targeted ads.
Right to reply: IAB’s viewability guidelines don’t go far enough
The Internet Advertising Bureau set out it’s new ‘baseline standard’ for display ad impressions this week, stating that 50 per cent of the pixels in a display banner must be visible for a minimum of one second to qualify as an impression. Andrew Goode, Chief Operating Officer at Project Sunblock comments on why the IAB’s … [Read more…]
Google links ad clicks to in-store purchases with cookie tracking test
Google AdWords has teamed up with a number of advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases, according to a news report.
Local US markets ‘shape brand loyalty for youngsters’
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen.
“We must be big time now!” Apple bans music app Bloom from iAds network
Streaming service Bloom.fm has claimed that Apple has unfairly blocked it from its iAd advertising platform, suggesting it is now seen as a rival to iTunes.
Online ad revenue overtakes TV for first time in US
US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB.