Twitter shares dive as growth slows
Shares in Twitter dropped to their lowest levels since the company’s stock market flotation this week, as it reported slower than expected user growth and a net loss of $132- but ad revenues reached $226m.
advertising
Spain leads US and UK for ‘multi-platform’ digital use
More than two thirds (66%) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared to 65 percent in the U.K. and 58 percent in the U.S.
Turkey digital ad spend grew 24% in 2013
The digital marketing communication industry in Turkey continued its double digital growth, with a 24% rise during 2013 hitting 1.17bn TL (£328m) in ad spend.
Exponential sponsors 10th anniversary of IAB Engage
Ad technology provider Exponential Interactive is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage, featuring Bill Gates and film producer Lord Puttnam.
Webby Awards 2014: Winners revealed
The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media.
Digital to drive UK ad spend recovery: £20bn investment forecast next year
Ad spend in the UK is forecast to surpass £20bn for the first time in 2015, driven by digital, according to new figures from the Advertising Association and Warc.
AOL and Microsoft in global video partnership
AOL and Microsoft have agreed on a new global video distribution deal, with content from AOL brands to be available on MSN and Bing Apps for Windows and Windows Phone.
Display ad clickers ‘conduct more organic searches’ (infographic)
The study, from Criteo, found that on average across all industries, 65 per cent of the consumers recruited through performance display did not click on paid search ads.
Facebook profits triple as mobile accounts for 59% of ad revenue
A rise in mobile ad sales helped Facebook triple its profits in the first three months of 2014, with a staggering 59% of ad revenue coming from mobile.
Lurpak takes ‘Food Adventure’ to Waterloo station
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range.