Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Focusing on customer experience directly leads to higher business growth, according to new research.
The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. The ads, created with creative agency BBH New York, takes viewers into everyday human situations, including asking for recommendations from a hotel concierge and trick-or-treating for Halloween, … [Read more…]
This week, Salesforce hosted its ‘Now You See Me’ event, exploring the representation of LGBTQ+ people in mainstream media, highlighting that there is a greater responsibility on the media to educate society
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
Contextual advertising company, GumGum has successfully closed a $22 million funding round, with global marketing veteran and former CMO at Live Nation, Lisa Licht joining the company’s Board of Directors.
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
‘Techno-creativity’- a combination of art and technology and data can combine to offer truly relevant advertising. Jean-Baptiste Leroux, Global Innovation and Product Director, Wavemaker, discusses how it can be executed correctly, with only one dynamic template made up of multiple dynamic place holders capable of pulling different content assets based on precision data triggers (a mix of design, code and data architecture), enabling advertisers to create an infinite number of individually tailored ad variations.
Telecoms giant Verizon has opened a new 5G Lab and production studio in London, becoming the company’s first 5G-enabled facility outside the US, to support its international business and media customers.