Publicis-Omnicom $35bn merger collapses- win for WPP?
In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world’s biggest advertising company has collapsed, the companies have confirmed.
advertising
Twitter ads now targeted by language
Twitter is launching a new tool that lets advertisers target users on its platform based on their language, as the newly listed social network looks to boost its ad revenue.
Subservient Chicken squawks again: Burger King revamps viral pioneer
Burger King is resurrecting its 10 year old viral marketing phenomenon ‘Subservient Chicken’- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online.
Dating app Tinder to open for ads ‘soon’
Tinder is set to include ads for the first time, as IAC’s popular dating app looks to capitalise on the boom in mobile matchmaking, according to a news report.
AOL announces digital content line-up with James Franco and Ellen DeGeneres
AOL has announced a slate of original programming at its Digital Content NewFront in Brooklyn, featuring stars such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres.
Brand’s Twitter budgets on the rise in UK- report
Twitter budgets are on the up and marketers are becoming more conscious about ROI, using their time on Twitter to achieve clear business objectives and generate leads, according to SocialBro.
Ad industry offers tracking opt out choice for consumers
The Digital Advertising Alliance is planning to offer a single-click “browser choice” option for consumers to opt out of some data tracking online, according to a news report.
Viacom buys Channel 5 for £450m
Viacom, the US TV giant behind MTV and Nickelodeon, is to buy Channel 5 in a £450m deal that will net a huge profit for Richard Desmond.
UK gets first brand safety kitemarks to reduce online ad misplacement
The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
Facebook debuts in-app advertising network
Facebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social network.