The Asia Pacific area (APAC) is producing 48% of all social buzz, ahead of Europe Middle East and Africa and the Americas, with Japan and UK leading the way for countries, according to new research.
Premium publishers are often reluctant to put their digital video inventory into ad exchange channels. But how can advertisers get the most from these more expensive but higher value placements? Dan Mosher, SVP, Business Operations, BrightRoll looks at the rise of Private Marketplaces in digital video.
The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK.
Twitter’s new life as a public company could make the social network a major rival to Facebook for ad cash, but only if it can make the most of its live event–orientated audience data. Robin Langford, Editor at Netimperative, looks at the future of Twitter as it matures into a serious ad platform.
With the stormy IPO fading into history, ad-revenues exploding, and saturation-level use in developed markets, Facebook’s continued growth looks strong. Danny Meadows-Klue, head of Digital Strategy Consulting, explains why the big leaps in mobile are still to come, and why more brands will be adding Facebook to their media plans.
Mobile ad firm Amobee has bought Adconion and Kontera, for $235m and $150m respectively as it looks to expand into the wider digital ad space.
Google will create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space.
Procter & Gamble is planning to spend between 70% and 75% of its digital media budget on programmatic buys by the end of this year, and it anticipates a similar move for its mobile-ad budget in 2015, according to a news report.
Looking to repeat the success of its ‘Sketches’ viral last year, this new video from Unilever’s Dove’s celebrates the hard work dads put in every day to promote its Men + Care range. See why it’s our video viral of the week below..
Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users.