Mobile advertising to overtake print (and TV by 2016)
The mobile ad market in the UK is set to overtake print this year in terms of adspend, and is likely to overtake TV by 2016, according to new research.
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Twitter offers mobile app install ads
Twitter is now offering a mobile app installation format to all of its advertisers, encouraging users to download apps rather than click on links to web pages.
Twitter fail: KLM apologises for offensive Mexico World Cup tweet
Dutch airline KLM has been forced to apologise for joke tweet following Netherlands’ victory over Mexico at the World Cup.
Tablets no longer a luxury: Shift to ‘essential device’ for under 45s
Tablets have shifted from a device that is ‘nice to have’ to ‘need to have’ with anew study indicating that tablets have become mainstream consumer devices with more than half of 16-44s now having access to them.
Mobile analytics – alarms as robot traffic grows to 25%
Is your website audience is real or from robot traffic? Latest research from the US shows a surge in bots for mobile websites that will have many brands anxious about whether they can trust their mobile analytics.
Unilever scoops top marketing awards at Effies
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide.
Yahoo!’s Prime View ‘must be extended to UK’
The news that US advertisers can now buy ad impressions that are viewed solely by potential consumers – rather than robots – will provide basic guarantees that ad spend is not being wasted, says ad trade body ISBA.
Programmatic now accounts for 28% of UK display ads- IAB
Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, with a forecast that these types of ads will make up nearly half (47%) in 2014, according to new research.
Case Study: How American Apparel adapted their brand to Tumblr to boost referrals
American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.
Ad tracking trends: Google now knows if you have kids
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns.