European broadcasting giant RTL, owner of American Idol, Got Talent and X Factor, has bought a 65% stake in online video platform SpotExchange, paying $144m to expand further into programmatic ads.
Albert Pusch, head of marketing at FACT-Finder, offers advice on the do’s and don’ts when it comes to launching a website in overseas markets.
Almost all online video advertisers in the UK are buying their ad in a TV-like way, indicating the cost-per-action model is no longer working for video advertisers, according to new research.
The roles of the CIO and CMO have more overlap than ever before. Emily Riley, Chief Operating Officer, Ghostery Inc, looks at why marketing and technology chiefs need to work closer together in the future.
The Police Intellectual Property Crime Unit (PIPCU) at the City of London Police has begun replacing advertising on copyright infringing websites with official force banners, warning the user that the site is currently under criminal investigation.
Strong user growth, product updates and the World Cup have all contributed to Twitter’s Q2 revenues rising 124% year-on-year. News of the results drove the firm’s share price up 30%, reversing a trend which had seen stock fall 43.8% during the year.
As rules on cookies tracking become stricter, new web tracking techniques have cropped up, including a new ‘canvas fingerprinting’ tool that’s almost impossible for users to block… for now.
Mobile advertising grew to 62% of all Facebook’s ad revenues in Q2 (from 41% in 2013) as the company continued to develop and enhance its mobile platform. Year-on-year, profits for Q2 rose 138% to $791m (£464m) as total revenues from advertising grew 67% to reach $2.68bn (£1.58bn).
Yahoo has bought app analytics firm Flurry, as the embattled web giant looks to boost its mobile ad revenue.
Ball Street, the company behind the 451 digital football show, today reveals that it has beaten its engagement benchmark by 71% after deploying a programmatic native approach.