Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising company, Vdopia.
The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns.
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.
Google is reportedly testing a new way of measuring a mobile audience, letting advertisers target users across apps and the mobile web.
To promote its new line of Persil’s Dual Action liquid capsules Unilver worked with AdLabs to create a fun alternative to the usual captcha verification screens.
The UK’s leading athletics publication, Athletics Weekly, has signed a digital audience extension partnership with programmatic advertising experts RadiumOne UK.
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new research from Nielsen.
The Huffington Post Media Group has teamed up with the former boss of broadcaster Al Jazeera to launch an Arabic-language edition.
Antoine Boulin, president media at Purch, looks at how a combination of content and programmatic ad buying can help brands and advertisers stay relevant throughout the purchase funnel.
UK phone network Lycamobile has worked with visual storytelling studio Nucco Brain, the produce the first Lycamobile full CGI broadcast advertising campaign.