Unilever boosts digital media spend to 20%
Unilever is now investing a fifth of its entire media spend on digital platforms, as the FMCG giant looks to improve marketing efficiency and become a ‘simple, effective’ marketing organisation.
advertising
Rubicon Project gets ABC EDAA Trust Seal
Real-time ad trading platform Rubicon Project has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
Twitter debuts app development kit ’Fabric’
Twitter has launched a new mobile development kit, Fabric, letting developers create cross-platform apps for iOS and Android.
Ello gets $5.5 m funding to expand anti-Facebook social network
After securing 1 million users within a month (with 3 million waiting to join) Ello has secured multi-million dollar backing on its promise to provide an ad-free privacy friendly alternative to Facebook.
Guest comment: Why mobile programmatic is the future
As brands’ target audiences move towards smartphones and tablets, Andy Mitchell, European MD of BrightRoll, explains why every digital marketer needs to be thinking about mobile programmatic ads.
Too many retargeted ads ‘put people off buying’
Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research.
The truth about mobile ads: Indifference now ‘biggest threat to mobile ad growth’
Just as many have positive (60%) views of advertising as they do negative (59%), but most use advertising to make purchasing decisions, according to new research.
Programmatic display ad spend to double this year
US programmatic digital display advertising is projected to top $10 billion this year, more than double last year’s $4.24 billion, with similar growth predicted next year, according to new research.
CBS debuts video streaming service ahead of HBO
CBS has launched its own subscription video-on-demand effort for $5.99 a month, as the broadcaster looks to beat rival HBO to take on the likes of Netflix and Amazon in the video-on-demand arena.
TV24 UK uses app survey for viewing habit insights
TV24 Group, a global TV guide app provider, has chosen Survey Anyplace’s mobile survey technology to get actionable, in-depth information about its users’ viewing habits.