Yahoo buys BrightRoll for $640m in video ad push
Yahoo has bought BrightRoll, giving the online media giant a programmatic video advertising platform as the firm continues its push for more ad dollars to compete with Google and Facebook.
advertising
Waitrose crowdsources digital choir for Christmas campaign
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week.
Asda expands digital sales to Europe with HookLogic
UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to Boost Product Exposure for Brands.
Sky Italia moves 70% of brand ad budget to Turn programmatic marketing
Broadcaster Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding.
UK expectations of marketing budget growth beat global predictions
UK confidence in marketing budget growth over the next 12 months is outstripping global predictions for expected expenditure, according to new research published by GlobalDMA in partnership with the Winterberry Group.
Global advertising trends: Data-driven marketing now key
More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts.
New mobile ad serves message after phone call
A new ad format that serves ads to the phone screen directly after a phone call has gone live, offering an alternative to traditional mobile advertising.
Monty the Penguin: John Lewis puts digital first for Christmas ad
The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.
Mobile now top device for product info amongst 16-34 year olds
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research.
Christmas ad trends: November biggest month for brands in US
November is the biggest month for ad spend in the US, with the technology and jewellery sector getting most investment, according to new research from Nielsen.