Snapchat launches payment tool ‘Snapcash’
Snapchat has launched a new feature that lets users send money to other clients of the self-destructing messaging app.
advertising
Online video effectiveness: Which formats and frequency work best?
As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers.
Right to reply: Facebook ‘linkbait’ clampdown- bad news for brands?
Facebook is set to reduce the reach of brands organic news feed, in yet another move away from free advertising on the social network. Ron Soker, Head of mobile at cross-channel ad platform dmg, asks if this if there is a silver lining for brands looking to get the most out of their social media … [Read more…]
How do mobile gamers use social media? Males go to YouTube, Females go to Facebook
With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits of the gaming generation.
Google ad server outage: ‘Bannergate’ hits nearly 60,000 websites
In a stark reminder of how reliant modern business is on digital marketing, a Google DFP power outage on Wednesday night affected 55,185 sites and cost millions of pounds in lost revenues for publishers.
Top tips: The great Christmas gift hunt – how marketers can get in on the action
The Christmas shopping spree means big business for online retailers, but how can they stand out from the crowd? Giles Longhurst, General Manager, Consumer Insight – Experian Marketing Services, looks at how ecommerce companies are battling for online visibility on Christmas gift search rankings.
Top 5 trends that prove the ‘Golden Age of Digital Media’ is at hand
Digital media is still very much in its infancy, but change is in the air. David Lerman, Co-founder and CTO, Say Media explores five industry trends that signal that the ‘Golden Age of Digital Media’ is upon us.
Right to reply: Yahoo’s BrightRoll gamble sends a powerful message to Google and Facebook
This week saw Yahoo buy BrightRoll for a hefty $640m, giving it control of the biggest video ad network in the US. Rami Brusilovsky, Director of Video Advertising at cross-channel ad platform dmg, comments on why the move should give Google and Facebook something to worry about.
Channel 4 debuts ad marketplace on cloud TV service ‘All 4’
Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’.
Top of the Christmas pops: John Lewis music Shazams down 35% on last year
John Lewis is widely regarded as the ‘King’ of the Christmas ad, known for using tracks (generally covers) from up-and-coming singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. But new research indicates that track requests on Shazam have fallen substantially this year.