Apple Watch launch day: Can it take wearable tech mainstream?
Apple’s much anticipated smartwatch will launch today, but can the trend-setting tech giant do for wearables what it did for smartphones and tablets?
advertising
AOL debuts YouBuild competition to inspire kids to Code for their school
AOL UK has launched YouBuild, a competition to engage and inspire school children to learn how to code.
Native ads and ‘automated guarantee’ top priorities for mobile buyers
Spend on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to these immersive formats, accordfingto a new survey.
Instagram lets brands boost ‘story-telling’ with Carousel Ads
Instagram has launched a new ad format dubbed ‘Carousel Ads’ that lets brands post a rotating number of images to boost the story-telling element of their campaigns.
Integral Ad Science buys video analytics firm Veenome
Ad technology firm Integral Ad Science has bought Veenome, a service that analyses online videos for quality of content, brand safety, and viewability.
Most German consumers receptive to mobile point of sale ads
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study.
Guest comment: Time to bin the banner?
As the original online advertising medium – the banner ad – hits 21, Say Media’s UK Sales Director Lawrence Horne, UK Sales Director, Say Media, argues that it’s time for it to retire ungracefully.
Top 5 tips: Setting out the ground rules with affiliates
To implement a successful Performance Marketing campaign you need a strategy. You need to understand what you want from your affiliates and conversely what they will want from you. Vairo Kremanis, Managing Director of Paydot, offers five top tips to help you get the best out of your affiliate network.
75% of marketers plan to increase programmatic brand spend
Three-quarters of marketers plan to increase programmatic brand spend in the next year, but financial transparency is biggest factor holding the practice back, according to a survey conducted by programmatic advertising specialists, Infectious Media.
Right to reply: Will retailers ‘like’ Facebook product adverts?
Steve Rivers, CEO of Intelligent Reach, discusses the launch of Facebook’s new Product Adverts, and what it means for retailers.