Facebook mobile app ad spend jumps 235% but clicks fall
Spend on Facebook mobile app ads rose a massive 235% last year, but click through rate (CTR) fell as competition increased, according to a new global study.
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Right to reply: Can the budget build a ‘Northern Powerhouse’ in the UK?
This year’s budget had a strong focus on the UK’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country. DMA executive director Chris Combemale looks at some of the key economic issues and challenges that the budget raises for the marketing industry at large.
Adidas puts NFC sensors in products to create ‘a billion touchpoints’
Adidas is harnessing the ‘internet of things’ by putting sensors in a range of its products, so it can track and send offers to customers even after their purchase.
SpotXchange Benelux expands to Netherlands
Video advertising platform SpotXchange has launched its Benelux operation, giving advertisers access to high-value video inventory.
Jeremy Clarkson sent free Snickers in Twitter PR stunt
In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food.
Yahoo on course for $1bn mobile-ad revenue this year
The resurgence at Yahoo continues, with new data showing the firm made $768 million in mobile-ad revenue last year and may be on track to join other tech giants in exceeding $1 billion this year.
Twitter opens Hong Kong office despite China ban
Twitter has opened an office in Hong Kong, despite the social network being banned in mainland China, meaning its content and ads won’t reach most of the country’s population.
Football news site 90min uses ‘addressable advertising’
90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, USA, Latin America and South East Asia, to offer ‘addressable advertising’ (targeted at an individual household) for the first time.
Rubicon Project debuts native ad server with InMobi
Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets.
Save the Children quiz asks if you will survive an epidemic
Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world.