UK ‘one of the most connected countries in the world’- Google
The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google.
advertising
Collaborative marketing: building meaningful relationships between brands and people
How do you build a meaningful relationship between a brand and a consumer? Rebekah Mackay Miller, MD of trnd, offers tips on adopting a collaborative approach to marketing.
Mary Meeker’s digital trends: India tops China for mobile growth
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker.
Netflix tests pre-roll trailers (but not ads)
Netflix is testing pre-roll trailers before its original shows, but the firm claims they will only promote other Netflix original shows, are “not adverts in the traditional sense”.
Online privacy trends: Consumers want clarity from brands over their data
Brands are at risk of losing the trust of consumers over the exchange of personal data., according to a survey looking into the types of details customers are willing to share.
Mobile advertising revenue driven by increase in smartphone display
Mobile digital publisher revenues have been driven by a 114% growth in smartphone display revenue over the last year, according to new data.
Internet pips TV as ‘most complained about ad medium’
The internet has overtaken television as the most complained-about advertising medium in the UK, with a surge of 35% in the number of consumers registering concerns over digital campaigns last year, according to new data.
P&G vlogger banned by ASA
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.
Unilever awards iBeacon firm Glimr $50,000 start-up prize
Unilever has crowned UK digital firm Glimr the winner of its international Scale Up competition at the Digital Shoreditch festival in London.
Sky creates digital hub to share TV images
Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.