Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. Based on his own research, Volker Weiwer, CEO at Teradata, offers a guide to getting more from personalised marketing.
The first-ever eBay ‘rich list’ has been published – and reveals that Britain’s top sellers are raking in up to £17m a year trading on the site.
As programmatic advertising gains a growing share of the digital market and the line between traditional direct and programmatic sales blurs, publishers that base their strategies in both channels boost revenues and CPMs, outperforming the market, according to a new report by The Boston Consulting Group (BCG).
The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey.
Iconic beauty brand Clinique has teamed up with Yahoo and Tumblr to launch the UK iteration of its first major global digital campaign; #FaceForward.
A quarter of UK consumers hit with more than 2,000 irrelevant marketing communications every year, according to new research looking into into the importance of privacy and personalised experiences.
Monaco, London and Paris may be the most costly European capitals to buy property, but Norwegian city Oslo is the most expensive place to buy Facebook advertising, followed by the Vatican City, Helsinki and Berlin, according to new research.
Twitter has pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity.
As big brands turn to automated buying platforms for their video ads, just how can they ensure they are getting the most from this powerful new form of advertising? Patrick Kelly, Director of Agency Sales at BrightRoll offers five key steps to help build the best programmatic video strategy
Online marketplace eBay is the most visible website in Google Shopping PLAs (Product Listing Ads) displayed in Google.com searches while Amazon is the most visible in Google AdWords pay-per-click (PPC) advertising, according to new research.