Facebook takes on YouTube with dedicated video platform
Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos.
advertising
Time watching video on digital screens ‘now matches TV’
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures.
Europe’s ‘Internet Oscars’: Guardian, Vice and Eurosport among winners
The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards.
Guest comment: Words fail us when it comes to Programmatic Advertising
The growth of the automatic targeting of online and social advertising is hitting a language barrier. But don’t panic, WeSEE’s Adrian Moxley has the answer.
Unruly launches in Japan to coincide with UK trade visit
Video ad tech firm will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP.
Nielsen boosts mobile ad metrics with ‘total digital view’
Nielsen has added mobile measurement to its Digital Ad Ratings (formerly Online Campaign Ratings) service in the UK and 5 other countries – providing a “total digital” view of audiences across computers, smartphones and tablets, in a comparable way to TV ratings figures.
Adblock Plus forms independent panel to decide ‘acceptable ads’
Adblock Plus is forming an independent board of publishers, consumers and advertisers to decide which ads should be allowed to pass its “acceptable ads” filter.
Twitter debuts pre-roll ads in tweeted videos
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth.
Viewability tips: One million impressions, zero eyeballs?
Can marketers really trust viewability metrics? Steve Doyle, InSkin Media looks at the stats…
UK display ad revenues up 27.5% (despite rise in ad blocking)
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.