Facebook just 4th most popular social network for US teens- report
Facebook ranks only fourth as US teens’ most important social network, with Instagram the clear favourite, according to new research.
advertising
Facebook vs Google: Who will win the online ad war?
Facebook’s victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe’s Q3 Digital Advertising & Social Intelligence Report.
JICWEBS tackles online ad fraud with new guide for marketers
The UK’s Joint Industry Committee for Web Standards (JICWEBS) has announced the next stage in the move to tackle online ad fraud.
Back to the Future Day: What 2015 predictions did it get right?
Great Scott! As Wednesday, 21 October 2015 marks the day that Marty and Doc arrive in the film Back to The Future Part II, Netimperative looks at how accurate the films’ predictions have been- from wearable tech to power laces.
Right to reply: Did Back to the Future brands really nail product placement?
Daniel Todaro MD of Gekko looks at whether Back to the Future nailed product placement and the relationship between brands and filmmakers when it comes to the production of seminal films.
“We messed up”: IAB admits mistakes on consumer trust and ad blockers
In a surprising U-turn, the Interactive Advertising Bureau has admitted it has cared too much about revenues and too little about user experience and needs to accept blame for the rising popularity of ad blockers.
Video viral of the week: Barbie targets young parents with new campaign
Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.
Socialbakers takes native analytics to Chinese social network Weibo
Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses.
Moving the dial: viewability for online branding
It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.
Mobile ‘now accounts for 68% of social ad clicks’
Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research.