50% of marketers buying mobile ads programmatically (but many still don’t get it)
Half (50%) of mobile marketers are buying mobile inventory programmatically, however, nearly half have little knowledge of the discipline, according to new research.
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MediaCom partners Realeyes for ‘emotion metrics’
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients.
Most popular UK YouTube ads of 2015 revealed
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.
US online display adspend ‘to overtake search for first time’
Digital display advertising is set to overtake search in the US for the first time this year, accounting for 47.9% with a value of $32.17 billion, according to new research.
Microsoft reveals Windows 10 usage tracking data
Microsoft has revealed what Windows 10 user activity is tracked via its new operating system (OS), Windows 10.
Up Periscope: The rise of live streaming
With the likes of Meerkat, Periscope and even Facebook offering mobile broadcast tools, live streaming will become more popular in the year ahead, according to new data.
Right to reply: Twitter’s new 10k limit- a new blogging platform for brands?
Following the news that Twitter is considering upping its character limit to 10,000 Mark Slade, Managing Director EMEA, Opera Mediaworks, comments looks at how the move could alter the approach of mobile advertisers.
Facebook ‘deliberately broke’ Android apps in user experiment
After its controversial ‘sadness’ experiment back in 2014, Facebook is facing new criticism for playing with users’ feelings- this time by breaking its app on purpose.
Four key digital marketing trends for 2016
From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016.
IAB ‘concerned’ by new FTC guidelines for native ads
The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission’s new native ads guidelines, calling them “overly prescriptive.”