In a digital landscape inundated with ads, there is rising pressure for advertisers to reach their target audiences. In this article, Kevin Tan, CEO of Eyeota, debunks some common misconceptions about programmatic and audience data.
The company that’s successfully predicted the Best Picture Oscar winner for the last 3 years – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its 2016 prediction. And the winner is…
A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50% for the first time, according to new figures.
Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2 billion by 2020, according to a new report.
Social media has emerged as the true voice of London’s leading fashion event and new research indicates that designers and fashion houses are having the biggest impact, including the most tweeted about names.
IAB Europe has expressed its “serious concern” following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in its other European operations.
Shazam is to extend its business in the growing Polish market via an exclusive agreement with mobile ad company YOC.
Magazine New Scientist is launching a four-day festival exploring how science, technology and engineering drive the economy, culture and improve lives.
In a shock move, Three has become the first mobile operator to block ads at a network level.
As ad blocking becomes a growing threat to the digital marketing industry. A survey reveals how publishers are tackling the problem- revealing divided opinions over the practice.