Mobile app revenues slowing down for first time – IDC
The global mobile app market is forecast to slow, with Apple’s App Store still ahead of rival Google Play despite an 8% drop, according to new research.
advertising
Spotify in major shift to video with 12 new pop culture series
Spotify is taking on Apple’s iTunes with a major new push into video, with 12 new series dedicated to pop culture.
Diversity: more than a tick-box exercise
Richard Bundock, managing director at Cohaesus, looks at how the industry can build on the ‘hype’ to make real change and improve the numbers in the long term.
Sina Weibo partners Nielsen to boost digital ad measurement in China
Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China.
London bus iBeacons to beam ads to passengers’ mobiles
Passengers on London buses could soon get push notifications with real-time travel updates and in-app ads sent to their mobiles as they travel through the capital.
Yospace and SpotX bring personalised ads to live online TV
Yospace has partnered with video inventory management platform SpotX to enable personally targeted adverts when live TV is viewed online.
Right to reply: New Day collapse- a brave (but misguided) step
This week saw the first print newspaper fold after just nine weeks. Justin Taylor, UK MD at Teads looks at the lessons for the media industry.
Guest comment: To realise ad spend growth, challenges must be faced
With ad viewability on the rise, how do brands get heard above the noise? Antti Pasila, CSO and Founder at Kiosked looks at how the industry needs to use this opportunity to spend wisely to cut ad fraud and ad blocking numbers.
C4 offers £1m ad slot for best brand that showcases disabled talent
Channel 4 is to giveaway £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.
Kantar Media and comScore unite for cross-platform analytics in Latin America
Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America.